Thinking about buying a franchise?
That’s a smart move—and you’re not alone.
Franchising is one of the most popular ways Australians step into business ownership, and for good reason. It offers the opportunity to run your own business with the backing of a proven system, established brand, and ongoing support.
Elite Maintenance Services Group offers franchise opportunities across Australia at an accessible entry level. When you join Elite as a franchisee, you’re self-employed and in control of your own business—while never having to do it alone.
You’ll make the day-to-day decisions, manage your operations, and take responsibility for your business affairs, including insurance and professional tax advice. But you’ll also be supported every step of the way by Elite head office and a strong national network of fellow franchisees.
Learn more about why Elite is a trusted choice by visiting Why an Elite Franchise.
The Franchisee Journey: What to Expect
Owning a franchise is a lot like buying your first computer.
At first, everything feels unfamiliar. You rely heavily on instructions and support just to get started. Over time, confidence grows. Eventually, you feel like you’ve mastered the system—until something unexpected happens and you realise how valuable expert support really is.
This journey has been studied extensively by franchising expert Gregory Nathan, a behavioural science scholar specialising in franchise relationships. He refers to this progression as “The E-Factor”, which outlines six common stages franchisees experience.
The Six Stages of Franchisee Development
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1. The Glee Stage
I’m excited, optimistic, and confident I’ve made the right decision.
This is the honeymoon phase. New franchisees feel enthusiastic, hopeful, and fully supported, relying heavily on the franchisor’s systems and guidance.
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2. The Fee Stage
I’m doing well—but these fees feel significant.
Usually emerging after the first year, this stage coincides with the reality of hard work setting in. Franchisees may begin questioning ongoing franchise fees as they focus more on profitability.
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3. The Me Stage
My success is because of my effort—I could probably do this on my own.
Confidence grows and franchisees may underestimate the value of the system and brand support, believing their success is entirely self-generated.
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4. The Free Stage
I want more freedom and fewer restrictions.
At this point, franchisees may feel frustrated by rules or standards, wanting greater independence and flexibility in how they run their business.
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5. The See Stage
I can see why the system matters.
Perspective shifts. Franchisees begin recognising the importance of consistency, shared standards, and collective strength across the network.
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6. The We Stage
Let’s work together to grow the business.
This is the ideal stage—where franchisees and franchisors operate in true partnership. Ideas flow both ways, and collaboration strengthens both individual businesses and the brand as a whole.
Why Choose an Elite Franchise?
Elite offers a franchise system designed to support long-term success, including:
- Large, exclusive territories
- Multiple service offerings across cleaning, hygiene, and restoration
- Affordable entry investment
- Established brand with national reach
- Ongoing training, systems, and support
By building strong customer relationships and delivering high-quality services, Elite franchisees put themselves in the best possible position to achieve sustainable growth, lifestyle flexibility, and financial independence.
You can explore real franchisee experiences and opportunities on our Franchise Opportunities page, or read more about how Elite supports franchise partners through How Elite Helps Franchisees Build Resilience.
Ready to Take the Next Step?
If you’re serious about owning a business—but want the confidence of a proven system and strong support network—Elite could be the right fit.
Enquire about Elite franchising opportunities
Or speak with our team on 131580
Elite Maintenance Services Group — helping Australians build businesses that work.
